Florencia Potter

What’s It Like to Be an Art Director Working in Social Media?

potty — Mon, 02 Sep 2024 11:30:18 +0000

If you’re just starting out and wondering what it’s like to work in the advertising industry, you’re probably curious about what an art director does inside an agency. The answer is both simple and complex: you’ll often find yourself designing, creating decks, or putting together moodboards for campaigns. You’ll likely be responsible for at least […]

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What does an advertising creative do?

potty — Mon, 15 Jul 2024 12:17:18 +0000

What does an advertising creative do?

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Art Director vs Graphic Designer

potty — Fri, 22 Mar 2024 11:24:48 +0000

In my country (Argentina) there’s so much confusion about what an art director does, and it’s usually misunderstood with the job of a graphic designer. It’s okay for me, I’m already used to it. But I came to clarify some concepts, because sometimes even recruiters are confused with my role. “So you work with Illustrator? […]

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