Less is more.
Doing things differently generates different results. Einstein said it. Creativity in everyday life works the same way. That’s why I made this ebook with 101 ideas for you to put creativity into practice in your everyday life. It is divided into four stages so that you can understand and build the creative path step by step. Because at this point in life, everything always has a formula.
With this ebook, you will understand how to train your eye to be able to build your visual strategy and show it creatively. Whether with photos, videos, memes, graphic design, or whatever you can think of visually.
You’ll learn to think of ideas like the big brands. Coca Cola? Jeep? Yes. We will see the best practices used by brands recognized worldwide and also regionally to be able to take reference from what they do well to reinvent it in your personal brand or business. From the big TV ads to your cell phone screen. You’re going to break it.
A workbook with creative exercises linking 20th-century artists to understand their way of creating. You will work on your way of thinking about creativity as they did before, but now. Like a metaverse of creativity in different timelines. Amazing, right?
There are 14 exhaustive exercises to boost creativity. They come with a theoretical part.
With these ebooks, you will understand how to train your eye to be able to build your visual strategy and show it creatively. Whether with photos, videos, memes, graphic plates or whatever you want, dear friend.
You will learn to think of ideas, bring them down to your visual strategy, and define a style for your Instagram account. You will be able to create a calendar of posts that creatively and differently tell what your brand or business needs to communicate.
You will also understand how those accounts that “hit it off” or have many followers work.
In addition to working on your visual content, we will have fun putting it together. Is there anything more fun than choosing color palettes, inspiring photos, and textures? I don’t think so.
We will work on the content pillars of your brand and business. Those axes that will help you define why you make your content and what its purpose is. There is no more posting without direction.
You will learn about the different types of visual language that you can use to tell your stories and then decide which one is the most appropriate for your brand or product.