Hi there! I'm Florencia Potter, an advertising creative and art director with a passion for digital media.
Throughout my career as an advertiser, I have led several successful projects, including renowned international brands such as Vespa, Wattpad, Electrolux, Uber, Háblalo App, Microsoft, Mercedes Benz, among others.
I also work freelance for brands, startups and personal brands looking to build their digital presence. I provide personalized sessions 1:1, produce advertising photos and videos, create content for social media, offer online courses, and write e-books and real books.
Buenos AiresParisBuenos AiresParisBuenos AiresParis
Buenos AiresParisBuenos AiresParisBuenos AiresParis
WHAT I'M MOST PASSIONATE ABOUT:
Finding visual coherence in everything I do
Spreading the word that creativity is something magical and we all have it inside
Playing and exploring in the digital world. There are always new opportunities in this parallel life we exist in
THINGS I BELIEVE IN:
Design can be beautiful and functional
Creativity makes us better people
Pinterest is a beautiful place to escape from chaos
Pets are excellent co-workers
Goals without deadlines are just dreams
HOW WE CAN WORK TOGETHER
CLICK TO SEE DETAILS
1:1 Sessions
This is where I will be focus on you 100%. Sessions 1:1 help you work on your social media just like creative agencies do (hello, I come from there). My goal is to help you improve your digital presence and develop an effective strategy. I want you to have visual coherence in your brand, startup or personal development and know all the tricks and secrets of advertising that big -superbowl- brands use.
Nenuf - My creative agency
When a project requires more hands for its production, I take it to my agency where we assemble a tailor-made team for that work. We take care of the strategy, branding, production of photos and videos in the studio, commercials, and outdoor advertising. Nenuf makes it work.
CONTENT CREATION
I've been creating content for brands for over 10 years now. I specialize in the visual aspect, always keeping an eye on the latest trends, seeking ideas that can be integrated into your brand strategy. Whether it's through my personal brand and social media as a reference/specialist or by creating content for your own platforms, I can assist you.
COURSES + EBOOKS
My courses and ebooks help you develop skills in various areas of creativity and advertising. You can learn how to optimise social media management, take photos with the eye of an art director, or launch your career as an professional freelancer.
